About
He is a Global Advisor to the Branded Content Marketing Association, has served as President of Eurobest Entertainment, and has judged the Cannes Lions Entertainment awards and Creative Circle.
His work sits where creative ambition meets commercial reality. He designs entertainment-led brand platforms, formats and partnerships, and takes responsibility for whether they pay their way, not just whether they look good. He offers strategic, creative and commercial support: board-level thinking with hands-on experience across strategy, creative and production.
That commercial edge comes from leading businesses, not just advising them. He has been Chief Content Officer and an executive board member at Engine, Managing Director of Trailer Park London and Deputy Managing Director of M&C Saatchi Sport & Entertainment, after senior roles at BBH and Drum. Along the way he has launched and run a London office, built an entertainment practice, led restructures and helped steer fourteen agencies into one. He set up his consultancy for clients who want senior expertise without an agency around it. The person you brief is the person who does the work.
His longest-standing client is E Studio, Expedia Group Advertising's in-house creative studio, where he has shaped the studio's strategy, commercial model and creative output since 2021. In 2026 E Studio was named Digiday's In-House Content Studio of the Year.
Career highlights
Engine UK
Member of the executive board, leading the commercial and cultural merger of fourteen agencies into one business. Senior client lead on editorially led, audience-first branded entertainment and partnerships for Red Bull, Jägermeister and Accenture, and continued to lead the group's global partnership with the International Olympic Committee.
Trailer Park London
Launched and ran the London office of the Los Angeles entertainment giant. Led a major restructure and grew revenues, working with Sony Music, Red Bull, Disney and Under Armour. Led the agency's global partnership with the International Olympic Committee, delivering campaigns for the Youth Olympic Games and the Olympic Channel that helped reposition both for new audiences.
M&C Saatchi Sport & Entertainment
Built the agency's entertainment practice and launched its Studio 15 branded entertainment department. Senior client lead for EE, Universal Music, NatWest, Jameson, Havana Club and Ballantine's, with work recognised at the Lovies, the Webbys and the Campaign Big Awards.
BBH London
Joined at the launch of BBH's Engagement Planning practice, responsible for Vodafone UK.
Drum
Led O2's music sponsorship and branded entertainment portfolio, including the creation of the O2 Wireless Festival, the Channel 4 advertiser-funded series O2 Undiscovered and partnerships with NME and Capital Radio.
Dave Roberts Consulting clients
Expedia Group, BBC Studios, Sony Music, Fremantle, Pernod Ricard Group, The Ivors Academy, Ralph Entertainment, Pixel Artworks, Analog Studio, WaterBear, NorthHouse, LISTEN Entertainment, Park Village, Social Bull Media, CLICKON Studios, gotgotneed
Industry roles
Cannes Lions Entertainment juror
Creative Circle juror
President, Eurobest Entertainment
Global Advisor, Branded Content Marketing Association
Recognition
Digiday 2026: In-House Content Studio of the Year and Content Marketing Partner of the Year (E Studio, Expedia Group Advertising)
